B.A. Multimedia and Mass Communication
Usha Pravin Gandhi College of Arts, Science and Commerce (Autonomous)
About the Programme
The B.A. Multimedia and Mass Communication (BAMMC) programme is a premier media degree blending storytelling, journalism, digital advertising, PR, and contemporary communication theory.
Key Features
- Strong foundation in Media, Communication & Digital Content Creation
- Covers Journalism, Advertising, Public Relations, Media Studies & Film Studies
- Exposure to Video Editing, Graphic Design & Social Media Analytics
- Focus on practical learning, portfolio development & industry exposure
Career Prospects
Journalist, Content Creator, Copywriter, Public Relations Executive, Media Planner and more.
Eligibility & Admission Criteria
HSC (10+2) or equivalent.
Course Structure & Syllabus
Autonomous curriculum frameworks, credit schemes, and year-wise approved syllabus copies.
Course Structure & Credit Scheme
Common for All 3 YearsBAMMC Course Structure & Credit Distribution Scheme
Comprehensive autonomous credit framework, semester workload allocation, teaching-learning scheme, and examination guidelines common across all years of B.A. Multimedia and Mass Communication.
Year-Wise Detailed Syllabus Copies
Course Faculty & Academic Mentors
Distinguished faculty members, industry mentors, and academic leadership for BAMMC
Dr. Rashmi Gahlowt
Assistant Professor
Ph.D. in Mass Communication and Journalism
Prof. Utkarsh Ajay Yadav
Assistant Professor
SET,MA
Dr. Yatindra Ingle
Assistant Professor
PhD in Mass Comm/MBA (Management)/MA (Communication & Journalism), PGDM , SET
Prof. Rambahadur D. Singh
Assistant Professor
Persuing Ph.D in Physical Education
Dr. Navita Kulkarni
Assistant Professor & Coordinator
Ph.D. (Media & Communication Studies), M.A. (MACJ), UGC-NET
Dr. Prashant Chaudhary
Assistant Professor
Ph.D. (Media Studies), M.A. (Mass Communication), UGC-NET
Mr. Mayur Sarfare
Assistant Professor
M.A. in Media & Mass Communication, UGC-NET, B.M.M
Dr. Sharyn Bangera
Assistant Professor
Ph.D. (Mass Media & Communication), M.A. (Mass Communication), UGC-NET
Course Events, Festivals & Collaborations
Dedicated BAMMC events and inter-course festivals organized in collaboration with other programmes
LitFlicks: SVKM's Premier Media, Cinema & Literature Extravaganza
A grand celebration of cinematic storytelling, scriptwriting masterclasses, and celebrity talk shows organized by the Media & Mass Communication Department.
UPG Monsoon Sports Carnival: Inter-Departmental Championship 2026
Over 350 student athletes competed fiercely across Box Cricket, Football, Table Tennis, Badminton, and Chess championships.
Rotaract Club & NSS: Mega Blood Donation & Thalassemia Screening Drive
Collected 220+ units of life-saving blood in collaboration with Cooper Hospital Blood Bank alongside comprehensive health checkups.
Research & Publications
No research publications registered yet.