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Shri Vile Parle Kelavani Mandal's

Usha Pravin Gandhi College of Arts, Science & Commerce

(Empowered Autonomous)|Affiliated to University of Mumbai
NAAC grade A+|CGPA: 3.27|Established 2003
Postgraduate (PG) (PG)Code: MA-EMAArts & Mass Media

M.A. Entertainment, Media & Advertisment

Usha Pravin Gandhi College of Arts, Science and Commerce (Autonomous)

About the Programme

The M.A. Entertainment, Media & Advertising programme delivers advanced postgraduate specialization in branding, media campaigns, digital content strategy, and creative advertising.

Key Features

  • Specialization in Advertising & Marketing
  • Covers film, Television, Digital Media, Communication Theory & Content Creation

Career Prospects

Copywriter, Film/Video Editor, PR Officer, Media Professional, Content Creator and more.

Eligibility & Admission Criteria

Bachelor’s degree in any discipline from a recognized university.

Admission: On merit-basis / as per college norms.

Course Structure & Syllabus

Autonomous curriculum frameworks, credit schemes, and year-wise approved syllabus copies.

Autonomous Curriculum

Course Structure & Credit Scheme

Common for All 3 Years
Course structure document is currently being updated under Autonomous Council guidelines.

Year-Wise Detailed Syllabus Copies

Semester-wise topics, references, and practical laboratory outlines
Year-wise syllabi copies are currently undergoing autonomous council gazetting and will be published shortly.

Course Faculty & Academic Mentors

Distinguished faculty members, industry mentors, and academic leadership for MA-EMA

5 Faculty Members
NK
Postgraduate Coordinator & Research Guide (MA-EMA)15+ Years Exp.

Dr. Navita Kulkarni

Assistant Professor & Coordinator

Ph.D. (Media & Communication Studies), M.A. (MACJ), UGC-NET

Media Theory & Communication ParadigmsMedia Research Methodology & Cultural StudiesGender, Society and Media Representation+2 more
Dept. of Mass Media & Communication (BAMMC)
Dr. Rashmi Gahlowt
Faculty (MA-EMA)13+ Years Exp.

Dr. Rashmi Gahlowt

Assistant Professor

Ph.D. in Mass Communication and Journalism

Communications researchMedia theoryWriting for media+1 more
Dept. of Mass Media & Communication (BAMMC)
UY
Visiting / PG Faculty (MA-EMA)2 Years Exp.

Prof. Utkarsh Ajay Yadav

Assistant Professor

SET,MA

Mass CommunicationMedia StudiesAdvertising and Brand Communication+9 more
Dept. of Mass Media & Communication (BAMMC)
Prof. Ashish Mehta
Programme Faculty (MA-EMA)15+ Years Exp.

Prof. Ashish Mehta

Programme Coordinator

MAEMA, M.COM, RESEARCH SCHOLAR

Media EducationFilm and Television StudiesDigital Marketing+9 more
CV Available
Dept. of Film television and New media (FTNM)
Dr. Yatindra Ingle
Faculty (MA-EMA)10 Years Exp.

Dr. Yatindra Ingle

Assistant Professor

PhD in Mass Comm/MBA (Management)/MA (Communication & Journalism), PGDM , SET

Mass CommunicationPolitical AdvertisingDigital Media+5 more
CV Available
Dept. of Mass Media & Communication (BAMMC)

Course Events, Festivals & Collaborations

Dedicated MA-EMA events and inter-course festivals organized in collaboration with other programmes

Explore MA-EMA on Campus Life

No department events recorded yet.

Research & Publications

0 Papers

No research publications registered yet.

Course Highlights

Programme LevelPostgraduate (PG)
Duration2 Years (4 Semesters)
Intake Capacity60 Seats Seats
AffiliationAutonomous | University of Mumbai
Admission Enquiry