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<p>Dr. Machunwangliu Kamei is a scholar and educator whose research lies at the intersection of film and media studies, Indian cinema, visual culture, cultural memory, identity, digital media, and technology-enhanced learning. She holds a PhD from the University of Hyderabad. She has also undertaken specialized training in new learning technologies at the University of Applied Sciences in Furtwangen, Germany.<br />
Her research examines cinema, cultural memory, mobility, identity, representation, and media circulation, with particular attention to perspectives emerging from the Global South. Her recent interdisciplinary work engages with the Second Wave of Southern Perspectives (SWaSP) framework, addressing questions of liminality, mobility, memory, languaging, identity, and cultural boundaries.<br />
Research Interests: Film and Media Studies; Indian Cinema; Visual Culture; Cultural Memory, Mobility and Identity; Subalternity and Representation; Postcolonial and Decolonial Media Studies; Second Wave of Southern Perspectives (SWaSP); Digital and New Media; Transmedia and Interactive Storytelling; Arts-Based Research; AI and Digital Culture; and Technology-Enhanced Learning.<br />
Selected Academic Experience:  Dr. Kamei has participated in international academic and educational initiatives involving institutions in India, Europe, and the United States, including projects associated with Columbia University, Jönköping University, the University of the People, and GIZ/InWEnt. She has also directed and contributed to research and training initiatives supported by the Indian Council of Social Science Research (ICSSR).<br />
She is a member of the Society for Cinema and Media Studies (SCMS) and has been associated with international research networks in Arts-based research, online learning, culture and diversity, and global knowledge sharing.<br />
Academic Qualifications: PhD, University of Hyderabad; Postdoctoral Research, Jönköping University, Sweden; UGC-JRF &amp; NET; Master&#039;s Diploma in Visual Communication; Master&#039;s in Communication and Journalism; additional professional training in film and television production, direction, acting, presentation, camera and lighting, editing, and sound.<br />
Academic Profiles: ORCID: 0000-0001-5822-3598 <br />
Google Scholar: https://scholar.google.com/citations?user=buX8jmwAAAAJ&amp;hl=en ResearchGate: https://www.researchgate.net/profile/Machunwangliu-Kamei </p>c:T1b95,<!--PORTFOLIO_META:{"tagline":"An academic leader with 18+ years of experience in media education, curriculum development, and industry collaboration, passionate about research-driven teaching, digital innovation, and exploring the impact of social media on consumer behaviour.","experienceYears":"15+ Years","industryExperience":"2 years as marketers","linkedInUrl":"https://www.linkedin.com/in/ashish-mehta-26aab997/?isSelfProfile=true","cvPdfUrl":"/uploads/f27d944ae6f126a953db4f6b006356c9_Ashish_Mehta_Academic_CV_-_Ashish_Mehta.pdf","documents":[{"id":"cv_1792689812862","title":"Curriculum Vitae (CV)","category":"CV / Resume","fileUrl":"/uploads/f27d944ae6f126a953db4f6b006356c9_Ashish_Mehta_Academic_CV_-_Ashish_Mehta.pdf","fileName":"Ashish_Mehta_Academic_CV - Ashish Mehta.pdf","fileSize":"31 KB","description":"Official Academic CV & Career Record","uploadedAt":"2026-10-22T17:23:32.862Z"}],"specializations":["Media Education","Film and Television Studies","Digital Marketing","Social Media Marketing","Consumer Buying Behaviour","Media and Communication","Digital Branding","Film Marketing and Distribution","New Media Production","Curriculum Development and NEP Implementation","Experiential Learning","Industry-Academia Collaboration"],"subjectsTaught":["Film Marketing and Distribution","Film and Television Production","Digital Marketing","Social Media Marketing","Media Management","Film Festival Curation","New Media and Digital Entertainment","Advertising and Public Relations","Media Research","Communication Skills","Creative Writing","Event Management","Consumer Behaviour","Entrepreneurship and Innovation","Film Appreciation","Media Industry and Business Models."],"education":[{"degree":"M.Com","institution":"University of Mumbai","year":"2008","highlight":"Management"},{"degree":"M.A. in Entertainment, Media and Advertising (MAEMA)","institution":"University of Mumbai","year":"2018","highlight":"Advertising"},{"degree":"Ph.D. (Pursuing)","institution":"University of Mumbai","year":"Ongoing","highlight":"Mass Media"}],"experienceTimeline":[{"role":"Program Coordinator – BA Film, Television & New Media Production | SVKM’s Usha Pravin Gandhi Col","organization":"Institutional / Professional Experience","period":"Experience","description":"Program Coordinator – BA Film, Television & New Media Production | SVKM’s Usha Pravin Gandhi College of Arts, Science and Commerce, University of Mumbai | 2016–Present | Academic leadership, curriculum development, faculty coordination, student mentoring, industry collaborations, and program administration."},{"role":"Faculty Member | SVKM’s Usha Pravin Gandhi College of Arts, Science and Commerce | 2008–Present ","organization":"Institutional / Professional Experience","period":"Experience","description":"Faculty Member | SVKM’s Usha Pravin Gandhi College of Arts, Science and Commerce | 2008–Present | Teaching media and communication-related subjects, curriculum development, examination responsibilities, research guidance, and student development."},{"role":"Director – Harkisan Mehta Institute of Media, Research & Analysis (Additional Charge) | SVKM | Per","organization":"Institutional / Professional Experience","period":"Experience","description":"Director – Harkisan Mehta Institute of Media, Research & Analysis (Additional Charge) | SVKM | Period to be confirmed | Institutional leadership, academic coordination, and media-related initiatives."}],"achievements":["Awarded “Top Change Maker in Edutainment Sector” in May 2023 in recognition of contributions to media education.","Featured in Mid-Day Education and The Times of India in June 2023 for contributions to education and edutainment.","Successfully coordinated the BA Film, Television & New Media Production programme at UPG College since 2016.","Facilitated 18 industry collaborations and MOUs with production houses to strengthen industry-academia engagement.","Played a key role in curriculum development and implementation of NEP-aligned learning for media education.","Contributed to the University of Mumbai’s academic ecosystem through paper setting, moderation, syllabus development, and academic responsibilities.","Contributed to film culture and media education through UPG Film Festival initiatives and collaboration with the Mumbai International Film Festival (MIFF) 2026.","Moderated panel discussions at film and literature festivals, promoting dialogue on cinema, storytelling, and media perspectives."],"memberships":["nil"],"publicationsList":[{"title":"-","venue":"Peer-Reviewed Journal / Conference","year":"Recent","type":"Journal / Research Paper","url":null}],"mentorshipStats":{"phdGuided":"Dr. NAvita Kulkarni","pgProjects":"50 dissertations supervised","ugProjects":"60 +","publicationsCount":"1"}}-->
<p>Ashish Mehta is an academician, media educator, and programme coordinator with over 18 years of experience in higher education, specialising in film, television, new media production, digital marketing, and media management. He has been associated with SVKM’s Usha Pravin Gandhi College of Arts, Science and Commerce, where he has served as Programme Coordinator for the BA Film, Television &amp; New Media Production programme since 2016. His academic journey reflects a strong commitment to curriculum development, student mentoring, academic administration, and bridging the gap between classroom learning and professional media practice. He holds an M.Com. with specialisation in Management and an M.A. in Entertainment, Media and Advertising (MAEMA) with specialisation in Advertising from the University of Mumbai. He is currently pursuing doctoral research in Mass Media.</p>
<p>His pedagogical philosophy emphasises experiential learning, creative thinking, research-driven teaching, and industry engagement. He believes media education must continuously evolve with changing technologies, audience behaviour, and emerging digital platforms. His institutional contributions include curriculum development aligned with the National Education Policy (NEP), faculty coordination, examination responsibilities, and facilitating industry collaborations, including 18 MOUs with production houses. He has also contributed to academic initiatives, student development, film festivals, and professional interactions that provide students with practical exposure to the media and entertainment industry.</p>
<p>Recognised for his contribution to education and edutainment, Ashish received the “Top Change Maker in Edutainment Sector” award in May 2023 and was featured in Mid-Day Education and The Times of India. His engagement with the media ecosystem extends beyond the classroom through film festival initiatives, industry collaborations, and moderation of discussions at film and literature festivals. Through his academic leadership, research interests in digital marketing and consumer behaviour, and commitment to creative education, he seeks to nurture industry-ready, critically aware, and socially responsible media professionals.</p>d:T1530,<!--PORTFOLIO_META:{"tagline":"Assistant Professor, Multimedia Designer & Researcher specializing in New Media, 3D Modeling and Animation, Graphic Design, Film & Television Production, and Emerging Technologies. 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<p>Assistant Professor with 14+ years of experience in multimedia education, specializing in Graphic Design, 3D Animation, Visual Effects, Web Technologies, and New Media. Contributes to institutional growth through creative direction, student mentoring, innovative course curation, and leading UPG Film Academy, having successfully completed its first-year batch. Actively involved in college magazine development, prospectus design, brochures, posters, Mastermind visuals, and other institutional design initiatives, with a focus on creative thinking, emerging technologies, and industry-oriented learning.</p>2:["$","$La",null,{"initialCourse":{"id":9,"name":"M.A. Mass Communication (Film, Television and New Media)","code":"MA-MC-FTNM","slug":"ma-mc-ftnm","academicCategoryId":3,"categoryName":"Arts & Mass Media","categorySlug":"arts-mass-media","programmeLevelId":2,"programmeLevelName":"Postgraduate (PG)","programmeLevelCode":"PG","duration":"2 Years (4 Semesters)","durationSemesters":null,"intakeCapacity":"60 Seats","overviewHtml":"<p>The M.A. Mass Communication (Film, Television and New Media) programme prepares future directors, showrunners, and digital producers with comprehensive production, post-production, and OTT industry mastery.</p>\r\n<h4>Key Features</h4>\r\n<ul>\r\n  <li>Specialization in Film, Television &amp; Digital Media Production</li>\r\n  <li>Covers Filmmaking, Animation, Content Creation, AI &amp; Media Marketing</li>\r\n</ul>\r\n<h4>Career Prospects</h4>\r\n<p>Media Planner, Content Creator, Advertising Executive, Digital Marketing Executive, Film, TV, and OTT platforms, Production Assistant and more.</p>","aboutCourseHtml":null,"curriculumHtml":null,"courseStructureHtml":null,"eligibilityHtml":"<p>Bachelor’s degree in any discipline from a recognized university.</p>\r\n<p><strong>Admission:</strong> As per college / university norms.</p>","careerOpportunitiesHtml":null,"syllabusPdfUrl":null,"syllabusPdfFileName":null,"courseStructurePdfUrl":null,"courseStructurePdfFileName":null,"syllabusDocuments":[],"heroImageUrl":null,"displayOrder":9,"isActive":true,"faculties":[{"facultyMemberId":15,"roleInCourse":"Core Faculty","displayOrder":1,"id":15,"facultyName":"Dr. Machunwangliu Kamei","name":"Dr. Machunwangliu Kamei","designation":"Assistant Professor","department":"Dept. of Film television and New media (FTNM)","qualification":"Ph.D.","email":"Machunwangliu.Kamei@upgcm.ac.in","bioHtml":"$b","photoUrl":"/uploads/d02ba4c25364b8c132a4ac51168276a4_a_-_Machunwangliu_Kamei.jpg"},{"facultyMemberId":12,"roleInCourse":"Core Faculty","displayOrder":2,"id":12,"facultyName":"Prof. Ashish Mehta","name":"Prof. Ashish Mehta","designation":"Programme Coordinator","department":"Dept. of Film television and New media (FTNM)","qualification":"MAEMA, M.COM, RESEARCH SCHOLAR","email":"ashish.mehta@upgcm.ac.in","bioHtml":"$c","photoUrl":"/uploads/0db70d10223ad1c2f1be16e53fbd8aaf_photo__1__-_Ashish_Mehta.jpg"},{"facultyMemberId":14,"roleInCourse":"Assistant Professor (Film, TV & New Media)","displayOrder":2,"id":14,"facultyName":"Prof. Shalu S. Balan","name":"Prof. Shalu S. Balan","designation":"Assistant Professor","department":"Dept. of Film television and New media (FTNM)","qualification":"SET , MASTERS IN JOURNALISM AND MASS COMMUNICATION","email":"shalu.balan@upgcm.ac.in","bioHtml":"$d","photoUrl":"/uploads/392d4222114652c524a20605f6da36cf_Professional_Portrait_in_Black_Blazer_-_Shalu_S_Balan.png"}],"researchPapers":[],"activities":[{"id":-3,"courseId":9,"title":"Yatha-Katha 2026","slug":"yathakatha","eventDate":"2026-08-30 22:07:10.000000","descriptionHtml":"<p>Over 350 student athletes competed fiercely across Box Cricket, Football, Table Tennis, Badminton, and Chess championships.</p>","imageUrl":"/uploads/b3a922ff97d3017edbbb1fbc618b81a8_Yatha_Katha__Stories_Beyond_Frames.png","displayOrder":3,"courses":[{"courseId":7,"name":"B.A. Film, Television & New Media Production","code":"BAFTNMP","slug":"baftnmp"},{"courseId":9,"name":"M.A. Mass Communication (Film, Television and New Media)","code":"MA-MC-FTNM","slug":"ma-mc-ftnm"}]}]},"slug":"ma-mc-ftnm"}]
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