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Shri Vile Parle Kelavani Mandal's

Usha Pravin Gandhi College of Arts, Science & Commerce

(Empowered Autonomous)|Affiliated to University of Mumbai
NAAC grade A+|CGPA: 3.27|Established 2003
Undergraduate (UG) (UG)Code: BAMMCArts & Mass Media

B.A. Multimedia and Mass Communication

Usha Pravin Gandhi College of Arts, Science and Commerce (Autonomous)

Course Structure & Syllabus PDFs

About the Programme

The B.A. Multimedia and Mass Communication (BAMMC) programme is a premier media degree blending storytelling, journalism, digital advertising, PR, and contemporary communication theory.

Key Features

  • Strong foundation in Media, Communication & Digital Content Creation
  • Covers Journalism, Advertising, Public Relations, Media Studies & Film Studies
  • Exposure to Video Editing, Graphic Design & Social Media Analytics
  • Focus on practical learning, portfolio development & industry exposure

Career Prospects

Journalist, Content Creator, Copywriter, Public Relations Executive, Media Planner and more.

Eligibility & Admission Criteria

HSC (10+2) or equivalent.

Course Structure & Syllabus

Autonomous curriculum frameworks, credit schemes, and year-wise approved syllabus copies.

Autonomous Curriculum

Course Structure & Credit Scheme

Common for All 3 Years
All Years (FY, SY, TY)Approved Curriculum Matrix

BAMMC Course Structure & Credit Distribution Scheme

Comprehensive autonomous credit framework, semester workload allocation, teaching-learning scheme, and examination guidelines common across all years of B.A. Multimedia and Mass Communication.

Download Course Structure (PDF)

Year-Wise Detailed Syllabus Copies

Semester-wise topics, references, and practical laboratory outlines
Year-wise syllabi copies are currently undergoing autonomous council gazetting and will be published shortly.

Course Faculty & Academic Mentors

Distinguished faculty members, industry mentors, and academic leadership for BAMMC

7 Faculty Members
Dr. Rashmi Gahlowt
Assistant Professor (Mass Media & Journalism)13+ Years Exp.

Dr. Rashmi Gahlowt

Assistant Professor

Ph.D. in Mass Communication and Journalism

Communications researchMedia theoryWriting for media+1 more
Dept. of Mass Media & Communication (BAMMC)
UY
Assistant Professor (Mass Media)2 Years Exp.

Prof. Utkarsh Ajay Yadav

Assistant Professor

SET,MA

Mass CommunicationMedia StudiesAdvertising and Brand Communication+9 more
Dept. of Mass Media & Communication (BAMMC)
Dr. Yatindra Ingle
Assistant Professor (Mass Media & Communication)10 Years Exp.

Dr. Yatindra Ingle

Assistant Professor

PhD in Mass Comm/MBA (Management)/MA (Communication & Journalism), PGDM , SET

Mass CommunicationPolitical AdvertisingDigital Media+5 more
CV Available
Dept. of Mass Media & Communication (BAMMC)
MS
Programme Coordinator9+ Years Exp.

Mr. Mayur Sarfare

Assistant Professor

M.A. in Media & Mass Communication, UGC-NET, B.M.M

Screenplay Writing & Narrative ArchitectureCreative Writing & Long-Form JournalismFilm Analysis & World Cinema Aesthetics+2 more
Dept. of Mass Media & Communication (BAMMC)
MD
Core Faculty13+ Years Exp.

Mrs. Madhuvanti Date

Assistant Professor & Staff Secretary

M.Com, MMS (Human Resources), M.Phil, NET/SET

Human Resource Management & Strategic HR PlanningOrganizational Behavior & Cross-Cultural LeadershipBusiness Communication & Corporate Soft Skills+2 more
Dept. of Business Management Studies (BMS)
GS
Core Faculty12+ Years Exp.

Dr. Geeta Sharma

Assistant Professor

Ph.D. (Business Economics & Management), M.Com, UGC-NET

Managerial & Business EconomicsMacroeconomic Policy & Monetary DynamicsInternational Trade & Global Financial Markets+2 more
Dept. of Business Management Studies (BMS)
SB
Assistant Professor & NSS Program Officer12+ Years Exp.

Dr. Sharyn Bangera

Assistant Professor

Ph.D. (Mass Media & Communication), M.A. (Mass Communication), UGC-NET

Media Culture, Society and Visual CommunicationPrint & Digital Journalism and Feature WritingDevelopment Communication & Community Media+2 more
Dept. of Mass Media & Communication (BAMMC)

Course Events, Festivals & Collaborations

Dedicated BAMMC events and inter-course festivals organized in collaboration with other programmes

Explore BAMMC on Campus Life
Rotaract Club & NSS: Mega Blood Donation
🤝 Inter-Course Collaboration
21 Aug 2026

Rotaract Club & NSS: Mega Blood Donation

Collaborating:B.COM (Management Studies)BAMMC

Collected 220+ units of life-saving blood in collaboration with Cooper Hospital Blood Bank alongside comprehensive health checkups.

Read Full Event Story

Research & Publications

0 Papers

No research publications registered yet.

Course Highlights

Programme LevelUndergraduate (UG)
Duration3 Year Degree / 4 Year Honours
Intake Capacity120 Seats Seats
AffiliationAutonomous | University of Mumbai
Curriculum DownloadsView all
Course Structure (All Years)
Admission Enquiry