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Changing Dynamics of Media and its Audiences’
One Day National Conference on “Changing Dynamics of Media and its Audiences’’

One Day National Conference on

“Changing Dynamics of Media and its

Audiences’’ On 10th April, 2021.


About SVKM

Shri Vile Parle Kelavani Mandal is a public charitable trust registered under the  Societies Registration Act and Bombay

Public Trust Act. SVKM has always been committed to the cause of providing high quality education at various levels. After

beginning its journey in the early 1930’s, SVKM has blossomed into an educational colossus that has attained national recognition in multiple streams of higher education.


About Usha Pravin Gandhi College

SVKM’s Usha Pravin Gandhi College of Arts, Science and Commerce was established in 2003. In its journey during the past 17 years it

has grown in strength from 150 students during its inception to a total strength of 1680 students today. The college is affiliated

to University of Mumbai and offers professional degrees in under graduate and post graduate streams like Mass Media, Management and Informational Technology.



It has taken just one generation to entirely change the way we experience and consume media. The passive and peripheral audience of yore is now active and central, like Narcissus all drawn to the internet. McLuhan foresaw this about four decades ago, the state of being constantly connected in the global village. User generated content,

the audience distributor, curator, arbiter, the openness of internet; the personalized

content and the media environment turning ambient are some of the exponential

changes we are witnessing today. As mass media students and researchers we are

drawn to the interesting questions that arise from this changing mediascape and its




Mass Media Program at Usha Pravin Gandhi College of Arts, Science and Commerce in sync with the University of Mumbai’s BMM/ BAMMC program objectives focus on the development of critical thinking, professional writing skills and effective oral communication. It majorly prepares students for a wide variety of careers in business and industry, advertising, public relations and journalism, or advanced study. This program equips the learners with professional skills essential for making career in Entertainment industry, Cinema, Television, OTT Platforms, social media platforms etc.


Advisory Committee

Dr. Anju Kapoor – Principal, Usha Pravin Gandhi College of Arts, Science and Commerce.

Dr. Sanjay Ranade – Department of Communication and Journalism, University of Mumbai.

Dr. Mangesh Karandikar-Director, MET Institute of Mass Media.



Ms. Rashmi Gahlowt – Coordinator, Bachelor of Mass Media, Usha Pravin Gandhi College of Arts, Science and



Organizing Committee

Dr. Navita Kulkarni

Ms. Madhuvanti Date

Mr. Mayur Sarfare

Dr.Yatindra Ingle

Ms. Geeta Sharma



  • Impact of media convergence
  • Effect of consumerism and digital media
  • Mobile apps and the privacy issues
  • Trends in online teaching/learning pedagogy
  • Impact of film's release on OTT platforms
  • E-commerce and digital usage
  • Digital stories in advertising
  • Digital Public Relations and its impact.


Conference Guidelines

The research paper has to be in the standard APA format The full length of the research paper should not be more than 2000 words. It is mandatory for the authors to present the papers.The acceptance of the papers lay to the decision of the expert/peer team of the conference. The abstract/research paper has to be emailed to


Fees: There is no fee charged for presentation and participation. The selected papers will be published in a UGC CARE listed journal. The conference will be held in online mode on MS Teams


* Register:

*Copy paste the link on the web browser to register.

Important Dates

Submission of abstract- 20th March 2021

Acceptance Notification - 22nd March 2021

Submission of full paper - 30th March 2021

Conference date - 10th April 2021